In Simple Prosperity, Dave Wann showed readers how to have an abundant, sustainable life. In The New Normal, he challenges us to do some heavy lifting and transform our non-sustainable culture by transforming ourselves. For Wann, our current "old normal" lifestyle - buying water in disposable bottles, allowing the government to ignore global warming - will not preserve the planet. To nurture our world, he challenges us to rethink our lives, stand up for a healthy planet and move towards a "new normal" lifestyle in an agenda that includes:
- Initiating local business alliances that actively lobby for local buying.
- Creating an investment strategy that values the balance of nature.
- Supporting the design, manufacture, and use of products made with natural chemicals.
- Publicly advocating a more efficient use of water by placing a higher cultural value on wetlands, streams, rivers, and lakes.

The New Normal is Dave Wann's way forward, a blueprint for a better life that preserves our world.