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Throughout the history of puzzles and games, many of the biggest successes have come as complete surprises, because they've broken all the "rules."
Parker Bros. famously turned down the rights to the game Monopoly in 1934, because it had "52 design errors." It was too complicated, they said, it had too many pieces, and it took too long to play. So the inventor, Charles B. Darrow, produced and sold 5,000 handmade copies of Monopoly, they quickly sold out, and--once Parker Bros. finally bought the rights--it became the biggest game hit of 1935.