Book details

Grinding It Out

The Making of McDonald's

Author: Ray Kroc

Grinding It Out

Grinding It Out

$9.99

About This Book

Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising...

Page Count
256
On Sale
04/15/1992

Book Details

Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.

But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.

Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.

Imprint Publisher

St. Martin's Paperbacks

ISBN

9780312929879

In The News

“Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac'd it.” —Tom Robbins, Esquire magazine

“A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc.” —West Coast Review of Books

“He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story!” —Philadelphia Sunday Bulletin

About the Creators

Grinding It Out

Grinding It Out

$9.99