Dogfight: How Apple and Google Went to War and Started a Revolution

Fred Vogelstein

Sarah Crichton Books

Behind the bitter rivalry between Apple and Google—and how it’s reshaping the way we think about technology

The rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the mobile marketplace but in the courts and on screens around the world.
     Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple’s now-lionized CEO, and Eric Schmidt, Google’s executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other’s employees. They bid up the price of each other’s acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance.
     Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our cell phones and laptops. It’s about who will control the content on those devices and where that content will come from—about the future of media and the Internet in Silicon Valley, New York, and Hollywood.


Read an Excerpt

The Moon Mission
The fifty-five miles from Campbell to San Francisco is one of the nicest commutes anywhere. The journey mostly zips along the Junipero Serra Freeway, a grand and remarkably empty highway that abuts the east side of the Santa Cruz Mountains. Known as 280 to locals, it is one of the best places in Silicon Valley to spot a start-up tycoon speed-testing his Ferrari and one of the worst places for cell phone reception. For Andy Grignon in his Porsche Carrera, therefore, it was the perfect place for him to be alone with his thoughts early on January 8, 20


Praise for Dogfight: How Apple and Google Went to War and Started a Revolution

"In Dogfight, Fred Vogelstein deploys interviews with executives and key engineers from both companies to tell a refreshing inside story. If anyone wants to see why Silicon Valley still dominates global innovation, start here." —Nature

“Loaded with fresh, never-before-reported details.” —Fortune

“Adept and well-reported . . . Colorful.” —The New Yorker

“Engaging and informative.” —The Boston Globe 

“Old-school journalism that has plenty to say about the new media and how we absorb information today.” —Kirkus Reviews

Reviews from Goodreads



  • Fred Vogelstein

  • Fred Vogelstein is a contributing editor at Wired magazine, where he writes about the tech and media industries. He has been a staff writer for FortuneThe Wall Street Journal, and U.S. News & World Report. His work has also appeared in The New York Times MagazineThe Los Angeles Times, and The Washington Post.

  • Fred Vogelstein © Chris Hardy
    Fred Vogelstein


Available Formats and Book Details

Dogfight: How Apple and Google Went to War and Started a Revolution

Fred Vogelstein

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