In Why We Love, Helen Fisher offers a new map of the phenomenon of love based on her innovative scientific research. Working with a team of scientists to scan the brains of people who had just fallen madly in love, Fisher and her colleagues proved at last what psychologists had only suspected: when you fall in love, specific areas of the brain "light up" with increased blood flow. Using this data, she concludes that romantic passion is, in fact, hardwired into our brains by millions of years of evolution. It is not an emotion; it is a drive as powerful as hunger.
In this fascinating look at our most fundamental urge, Fisher reveals exactly why you choose one person rather than another, and how romantic love biologically affects your sex drive and your feelings of attachment to a partner. She shows that all animals feel romantic attraction, that love at first sight comes out of nature, and that human romance evolved for reasons crucial to survival. She also discusses differences in the male and female brains, and what this means for the way we love. Last, she offers concrete suggestions on how to control this ancient passion, and she optimistically explores the future of romantic love in our modern chaotic world.
Provocative, enlightening, and persuasive, Why We Love offers radical new answers to age-old questions: What is love? Why do we fall in love? And how can we keep love alive?