Macmillan Childrens Publishing Group
Social Media Is Bullshit

Social Media Is Bullshit

B. J. Mendelson

St. Martin's Press



A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business

If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay.

In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process.

Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.


Praise for Social Media Is Bullshit

“B.J. isn't saying that all social media is worthless--he's saying far too much of the chatter and hype about it is. Read this book to hear from someone who actually knows what they're talking about.” —Ryan Holiday, bestselling author of Trust Me I'm Lying and former Director of Marketing at American Apparel

“In his absorbing and provocative new book, Social Media is Bullshit, Mendelson, a former marketing guy, is pulling back the curtain on what happens when you're inveigled into having a 'social media presence' by people who, as luck would have it, will show you exactly how for an often exorbitant fee.” —Chris Lombardo, The Toronto Star

“I've been telling everyone for years that social media is just the same bullshit we've always done sped up 1000 times. Finally someone's laid it all out in book form.” —Drew Curtis, founder of and author of It's Not News, It's FARK: How Mass Media Tries to Pass off Crap as News

“Passionate... This work should provide useful ammunition for readers skeptical about the new networks linking the people of the 21st century” —Publishers Weekly

“A thought-provoking counterpoint to the myriad books on the usefulness of social media for business promotion. Anyone interested in the true impact of social media will find it of interest.” —Poppy Johnson-Renvall, Central New Mexico Comm. Coll., Albuquerque (Library Journal)

“This small book packs a welcome, refreshing punch.” —Kirkus Review

Social Media Is Bulls*** is common sense applied to hype, often in a very funny way. [...] If you enjoy watching bulls*** being taken apart, it's a great read.” —Dan Seitz, Uproxx

“Thoughtful and provocative... If you're a social media junkie, read it and weep.” —New York Journal of Books

In the Press

Read the Kirkus Review of SOCIAL MEDIA IS BULLSHIT . Mendelson dethrones the ubiquitous myths spewed by influence peddlers claiming special insight into how individuals and small-business owners can profit using social media. - Kirkus Reviews

Reviews from Goodreads

About the author

B. J. Mendelson

BRANDON MENDELSON (aka B.J. Mendelson) has contributed to The Huffington Post, Forbes, MTV's O Music Awards, and CNN. He has also appeared on CNN, CNBC, Yahoo! News, and the CBC. Brandon currently contributes to The Wall Street Journal and teaches marketing at Columbia College in Chicago.

B. J. Mendelson

Matthew Farenell

B. J. Mendelson

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From the Publisher

St. Martin's Press

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