Macmillan Childrens Publishing Group
Unnaturally Delicious

Unnaturally Delicious

How Science and Technology are Serving Up Super Foods to Save the World

Jayson Lusk

St. Martin's Press

Unnaturally Delicious

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Hardcover

The food discussion in America can be quite pessimistic. With high obesity rates, diabetes, climate change, chemical use, water contamination, and farm animal abuse, it would seem that there wasn't very much room for a positive perspective. The fear that there just isn't enough food has expanded to new areas of concern about water availability, rising health care costs, and dying bees.

In Unnaturally Delicious, Lusk makes room for optimism by writing the story of the changing food system, suggesting that technology and agriculture can work together in a healthy and innovative way to help solve the world's largest food issues and improve the farming system as we know it.

This is the story of the innovators and innovations shaping the future of food. You’ll meet an ex-farmer entrepreneur whose software is now being used all over the world to help farmers increase yields and reduce nutrient runoff and egg producers who’ve created new hen housing systems that improve animal welfare at an affordable price. There are scientists growing meat in the lab. Without the cow. College students are coaxing bacteria to signal food quality and fight obesity. Nutrient enhanced rice and sweet potatoes are aiming to solve malnutrition in the developing world. Geneticists are creating new wheat varieties that allow farmers sustainably grow more with less. And, we’ll learn how to get fresh, tasty, 3D printed food at the touch of a button, perhaps even delivered to us by a robotic chef.

Innovation is the American way. Thomas Jefferson, George Washington Carver, and John Harvey Kellogg were food and agricultural entrepreneurs. Their delicious innovations led to new healthy, tasty, convenient, and environmentally friendly food. The creations were unnaturally delicious. Unnatural because the foods and practices they fashioned were man-made solutions to natural and man-made problems.

Now the world is filled with new challenges changing the way we think about food. Who are the scientists, entrepreneurs, and progressive farmers who meet these challenges and search for solutions? Unnaturally Delicious has the answers.

Reviews

Praise for Unnaturally Delicious

"Accessible, entertaining, and optimistic...In this lively look at the modern intersection of technology and food, Lusk...examines several ways that researchers are seeking to feed the world, combat malnutrition, and conserve resources." —Publisher's Weekly

“Delightful and telling stories of students, farmers, scientists and businessmen forging ahead with science- and technology-based solutions to problems with our food system. Reason for optimism . . . I loved this book. So much that is new, so informed, unpretentious unlike so much food writing.” —Rachel Laudan, food historian and author of Cuisine and Empire

"Lusk argues that agricultural innovation, technology and change have always been essential in improving the human condition, and we can best solve our problems just as our ancestors did, by innovating more. I recommend his book to everyone concerned about where their food is, or will be, or should be, coming from as well as what we should do about it." —John Coupland, Professor of Food Science, The Pennsylvania State University

"Technology and science have done the world of food far more good than harm. Check out Jayson Lusk's Unnaturally Delicious for a superior vision of where food is headed." —Tyler Cowen, Professor of Economics, George Mason University

"An exploration of 'the innovators and innovations shaping the future of food'...A provocative, well-documented challenge to one of the major contentions of environmentalists." —Kirkus Reviews

"Professor Lusk has written a wonderful book. He tells stories to illustrate important facts and principles. We (the readers) have fun and he has fun while we learn a lot in the process." —Daniel A. Sumner, distinguished professor of agricultural economics at University of California, Davis and director of the University of California Agricultural Issues Center

“In his new book, UNNATURALLY DELICIOUS, Lusk spotlights a number of innovations in the works . . . that could have a profound impact on the challenges we face as a food system. Mostly, he argues, for the better.” —The Huffington Post

“There is much in this book to please a reader curious about what the future farmers of America are up to. Lusk has a relish for the technical aspects of agronomy, and writes with lucidity and enthusiasm . . . The book's greatest strengths [are] its lucid accounting of costs and benefits [and] its descriptions of technologies in development and machines in operation.” —Popular Science

"Delivers a highly accessible look at the food technology that both exists today and is in our near future. Lusk takes readers on a mouthwatering tour of a smorgasbord of new foods, crops and technologies which provide a backdrop for an exciting and truly progressive way to think about the future of food. His insights offer a potential paradigm shift in how we can feed the world healthier foods- that people want to buy and eat. It's a stark contrast from the stale and highly ineffective command and control food police playbook." —Baylen Linnekin, Reason.com

Reviews from Goodreads

About the author

Jayson Lusk

JAYSON LUSK is a Regents Professor and Willard Sparks Endowed Chair in the Department of Agricultural Economics at Oklahoma State, previously holding appointments at Mississippi State, Purdue, and the French National Institute for Agricultural Research. One of the most prolific and cited food and agricultural economists, Lusk has published editorials in the New York Times, the Wall Street Journal, Forbes.com, Foxnews.com, TIME.com, and the Huffington Post. He lives in Stillwater, OK.

Jayson Lusk

Karen Lemley

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From the Publisher

St. Martin's Press

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