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Packaging Girlhood

Rescuing Our Daughters from Marketers' Schemes

Sharon Lamb, Ed.D., and Lyn Mikel Brown, Ed.D.

St. Martin's Press

The stereotype-laden message, delivered through clothes, music, books, and TV, is essentially a continuous plea for girls to put their energies into beauty products, shopping, fashion, and boys. This constant marketing, cheapening of relationships, absence of good women role models, and stereotyping and sexualization of girls is something that parents need to first understand before they can take action.

Lamb and Brown teach parents how to understand these influences, give them guidance on how to talk to their daughters about these negative images, and provide the tools to help girls make positive choices about the way they are in the world.

In the tradition of books like Reviving Ophelia, Odd Girl Out, Queen Bees and Wannabees that examine the world of girls, this book promises to not only spark debate but help parents to help their daughters.

BOOK EXCERPTS

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Chapter One
Pretty in Pink: What Girls Wear
 
Girl or boy?" is almost always the first question people ask when they hear about the birth of a baby. They don't need to ask, however, when they see a newborn in her carriage on the street--the clothes and accessories provide the answer. Typically, a little girl will be dressed in pink and frills, and a boy in blue with a sporty theme. Lots of parents go to great lengths in this first year to distinguish gender for other people. They tie ribbons around bald heads and plant barrettes in bare wisps of hair; they put tough-looking Nikes
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ABOUT THE AUTHOR

  • Sharon Lamb, Ed.D., and Lyn Mikel Brown, Ed.D.

  • Sharon Lamb, Ed.D., author of The Secret Lives of Girls, is professor of Psychology at Saint Michael's College in Vermont. She not only has done research on girls and teens but has listened to their struggles in her private practice. Lyn Mikel Brown, Ed.D., professor of Education at Colby College in Maine, is co-author, with Carol Gilligan, of Meeting at the Crossroads: Women's Psychology and Girls' Development. She works with girls at her nonprofit organization, Hardy Girls Healthy Women (www.hardygirlshealthywomen.org).
  • Lyn Mikel Brown Ed.D.
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Packaging Girlhood

Rescuing Our Daughters from Marketers' Schemes

Sharon Lamb, Ed.D., and Lyn Mikel Brown, Ed.D.

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FROM THE PUBLISHER

St. Martin's Press

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