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Business Lessons from a Radical Industrialist

Ray C. Anderson with Robin White

St. Martin's Griffin

In 1994, Interface founder and chairman Ray Anderson set an audacious goal for his commercial carpet company: to take nothingfrom the earth that can't be replaced by the earth. Now, Anderson leads the way forward and challenges all of industry to share that goal.

The Interface story is a compelling one: in 1994, making carpets was a toxic, petroleum-based process, releasing immense amounts of air and water pollution and creating tons of waste. Fifteen years after Anderson's call for change, Interface has:

—cut greenhouse gas emissions by 82%
—cut fossil fuel consumption by 60%
—cut waste by 66%
—cut water use by 75%
—invented and patented new machines, materials, and manufacturing processes
—increased sales by 66%, doubled earnings, and raised profit margins

With practical ideas and measurable outcomes that every business can use, Anderson shows that profit and sustainability are not mutually exclusive; businesses can improve their bottom lines and do right by the earth.
 
Ray Anderson is featured in the film, So Right, So Smart, which takes a behind-the-scenes look at how his leadership transformed Interface into a company with a sustainable business practices that made it more profitable than it was before.

BOOK EXCERPTS

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1 Mission Zero
 

I am Ray Anderson, and in addition to being a husband, a father, and a grandfather, I’m an industrialist. Some would say a radical industrialist. Time magazine called me a “Hero of the Environment.” U.S. News & World Report said I was “America’s Greenest CEO.” Fortune magazine was kind and astute enough to include my company, Interface, in its annual list of the “100 Best Companies to Work For”—twice. The GlobeScan (2007) Survey of Sustainability Experts listed Interface, Inc
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    "This is real sustainability in action."

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Praise for Business Lessons from a Radical Industrialist

“Inspirational . . . Essential reading for anyone, whether lay, student, or practitioner, interested in business success today and in the environment.”—Library Journal (starred review)

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ABOUT THE AUTHOR

  • Ray C. Anderson with Robin White

  • Ray Anderson was named one of Time magazine’s Heroes of the Environment and one of MSNBC.com’s Top 15 Green Business Leaders in 2007. He and Interface have been featured in three documentary films, including The Corporation and So Right So Smart. He cochaired the President’s Council on Sustainable Development and the Presidential Climate Action Project. He and Interface have been featured in The New York Times, Fortune, Fast Company, and many other publications. 

  • Ray C. Anderson
    Ray C. Anderson
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Business Lessons from a Radical Industrialist

Ray C. Anderson with Robin White

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FROM THE PUBLISHER

St. Martin's Griffin

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