St. Martin's Griffin
THE TITLE OF THIS BOOK reads It's Not What You Say, It's How You Say It. But I have a confession: That might be a slight exaggeration. Because "what you say" does matter...it just doesn't tell the whole story.
Let me explain.
Maybe you have to run a community fund-raiser, or meet face-to-face with a sales prospect, or handle a tough job interview. Maybe you have to give a short presentation to a few colleagues at a department meeting, or give a big speech at a professional conference.
Whether you're talking to one