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Business Research - Jill Collis and Roger Hussey

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Business Research

A Practical Guide for Undergraduate and Postgraduate Students

Jill Collis and Roger Hussey

Palgrave Macmillan, March 2009
ISBN: 978-1-4039-9247-5, ISBN10: 1-4039-9247-9,
6 1/8 x 9 1/4 inches, 420 pages,

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Business Research is a practical guide for students undertaking a research project for the first time, whether at undergraduate or graduate level. Practical in orientation, the book provides students with the tools they need to successfully undertake their research, as well as providing thorough coverage of conceptual issues.

Companion Website: http://www.palgrave.com/business/collis/br/

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About the Author(s)

By Jill Collis and Roger Hussey

JILL COLLIS is a Senior Lecturer in Accounting at Kingston University Business School.
ROGER HUSSEY is Dean of the Odette Business School at University of Windsor, Canada.

Preface
Understanding Research
Dealing with Practical Issues
Dealing with Conceptual Issues
Searching the Literature
Determining the Research Design
Collecting Original Data
Analysing Quantitative Data
Writing Up the Project
Trouble Shooting

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