Roger Priddy left school at 16 with just one qualification – in art.  He went to Berkshire College of Art and Design and trained as an illustrator.  His first job in children’s books with working with the publisher Peter Usborne, at Usborne Publishing.  After that he continued his education with Peter Kindersley at Dorling Kindersley, where he spent 16 years.  Roger became Creative Director of DK’s Children’s Division and was Managing Director of the Children’s mass market publisher Funfax when it was acquired by DK.
 
In 2000, Roger set up Priddy Books with John Sargent at St Martin’s Press to create innovative and imaginative titles for children, from first books for babies through to early reference titles for older children. Since then, over 30 million copies of Roger's 200 plus books have sold worldwide, with five of his books – My big Animal, My Big Truck, Happy Baby Words, Happy Baby Colors and Puppy and Friends each selling over one million copies. His creativity has been recognised with numerous industry awards. Roger is happily married to Zena, they have four children, aged 3, 8, 16 and 20, and lives in London, England.