OVERRIDE

Digital Assassination

Protecting Your Reputation, Brand, or Business Against Online Attacks

Richard Torrenzano and Mark Davis

St. Martin's Griffin

Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. 

From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media.

Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today’s news.

Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization.

BOOK EXCERPTS

Read an Excerpt

Digital Assassination
1:// The Digital Mosh PitON JUNE 5, 1968, for reasons known only to himself, Sirhan Sirhan fired a bullet into the head of Robert F. Kennedy at the Ambassador Hotel in Los Angeles, killing him.In May 2005, a Nashville man, for reasons known only to himself, used Wikipedia to fire a bullet directly into the reputation of John Seigenthaler, former Kennedy aide, civil rights hero, and newspaper publisher, character assassinating him to the core.The Wikipedia entry reported that Seigenthaler:was the assistant to Attorney General Robert Kennedy in the early 1960's. For a brief
READ THE FULL EXCERPT
BACK

REVIEWS

Reviews from Goodreads

BACK

ABOUT THE AUTHOR

  • Richard Torrenzano and Mark Davis

  • RICHARD TORRENZANO is chief executive of The Torrenzano Group, a New York strategic communications and high-stakes issues management firm that helps organizations “take control of how they are perceived.” For almost a decade he was a member of the New York Stock Exchange’s Management and Executive committees. He has managed some of the most visible global corporate crises in our lifetime.

    MARK DAVIS is a former White House speechwriter and a senior director of the Washington-based White House Writers Group, where he has consulted with the Defense Advanced Research Projects Agency (DARPA), as well as with some of the nation’s leading telecommunications, information technology and defense-aerospace companies. He is a frequent lecturer, writer and blogger on politics, technology, and the future.

  • Richard Torrenzano
    Richard Torrenzano
  • Mark Davis

MACMILLAN SPEAKERS

Richard Torrenzano Mark Davis
X

Macmillan Speakers Bureau

represents thought-provoking authors and experts. We can find a speaker uniquely positioned for your audience and budget.

More info
BACK

BUY THE BOOK

Available Formats and Book Details

Digital Assassination

Protecting Your Reputation, Brand, or Business Against Online Attacks

Richard Torrenzano and Mark Davis

BACK

FROM THE PUBLISHER

St. Martin's Griffin

BACK