Does This Make My Assets Look Fat?

A Woman's Guide to Finding Financial Empowerment and Success

Susan L. Hirshman

St. Martin's Griffin

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As Susan Hirshman sees it, the rules of successful dieting are the same rules that apply to successful money management. In this upbeat and informative guide she offers women a 3-phase personalized plan that follows common dieting programs to help them understand their finances.

The structure of the book is consistent with that of a typical diet book - it includes an evaluation phase, an induction phase, and a maintenance regimen.  Susan offers specific advice on topics that matter most to women including how to develop realistic and attainable goals, how to make smart financial decisions, how to determine the best way to invest based on a reader’s 'investment personality’, and how and when to get professional help from a financial advisor all while relating it back to a theme that practically every woman has experienced at least once in her life – dieting!. 

Susan's program completely removes the intimidation factor that often accompanies the words ‘personal finance' and 'investing’ and provides women with all the information they need to take control of their financial situations once and for all.

 

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1
THE CHOICE IS YOURS
Dieting.
The word conjures up different emotions. One is dread. We know dieting isn’t fun. A piece of chocolate is so comforting, the smell of a steak on the grill so enticing, a scoop of ice cream so satisfying. There’s no way around it, it’s difficult to give up the short-term gratifications of eating.
But the other emotion the word can bring to mind is satisfaction. That’s how we feel when we see the results of a diet. Drop a couple of dress sizes and you feel better about everything—the way you look, the way you feel, the way others

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Praise for Does This Make My Assets Look Fat?

“Imagine a banker with world-class credentials sitting down at your kitchen table to hold your hand, offer you tea and sympathy, and set up your financial life, savings, retirement, and insurance . . . and the detailed goals quiz alone is worth the book price.”—New York Post

“Hirshman’s advice is sound and far from watered down for the female audience.”—Forbes.com

“By recasting investment decisions into a more familiar realm, Susan Hirshman shows that demystification by analogy really works, and your assets will be the major beneficiary.” —Derrick Niederman, author of Number Freak  

"Women, this one’s for you... if you think you are a little rusty on your financial picture or you let someone else handle the big stuff, there’s new book on the market teaching women to be financially literate and watch your money exactly the way you watch your calories — carefully with an accountable eye." —DIYFrugal.com

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About the Author

Susan L. Hirshman

Susan L. Hirshman was a managing director at a top global financial institution for most of her career. She holds an M.B.A. from Baruch College and is a Certified Public Accountant, a Certified Financial Planner, a Chartered Life Underwriter, and a Chartered Financial Analyst.  She lives in Manhattan.

Susan L. Hirshman

Susan L. Hirshman

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Available Formats and Book Details

Does This Make My Assets Look Fat?
A Woman's Guide to Finding Financial Empowerment and Success
Susan L. Hirshman

Trade Paperback

Trade Paperback
St. Martin's Press
St. Martin's Griffin
August 2011
Trade Paperback
ISBN: 9780312620486
ISBN10: 0312620489
5 1/2 x 8 1/4 inches, 320 pages
$14.99
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Hardcover

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Hardcover
St. Martin's Press
September 2010
Hardcover
ISBN: 9780312385538
ISBN10: 0312385536
5 1/2 x 8 1/4 inches, 320 pages
$24.99

e-Book Agency

Learn more about this edition
e-Book Agency
St. Martin's Press
September 2010
e-Book Agency
ISBN: 9781429950060
ISBN10: 1429950064
320 pages
$9.99
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