Economics 2.0

What the Best Minds in Economics Can Teach You About Business and Life

Norbert Häring and Olaf Storbeck

Palgrave Macmillan Trade

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Economics shapes our life, from global policy to how much you pay for a new pair of shoes from China to whether you will survive your bypass surgery.  For example, did you know how fitness studios earn most of their money? --From the laziness and irrationality of their customers. Why are women more successful investors?  -- Because they are more humble and less interested in finance.

 

Featuring recent work from top thinkers in the economic field from around the world, such as Philippe Aghion, Paul Krugman, George Akerlof, Gary Becker, and George Loewenstein, the book includes chapters on the rationality versus the irrationality of financial markets, the subprime crisis, globalization, and the methods marketers are using to sell us products we don’t need.

 

Economics 2.0 makes an impressive case for the argument that economics is not a dry science and that economic principles are constantly exerting their influence. Completely without formulas and theoretical ballast, Norbert Häring and Olaf Storbeck present the current findings of prominent economists, helping to expand both our knowledge and our appreciation of the economics that impact and shape our life.

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Reviews

Praise for Economics 2.0

"A wide-ranging, informed and thoroughly enjoyable tour of the frontiers of economics. Anyone who wants to find out what economists actually do should grab a copy at once." -- Tim Harford, Financial Times columnist and author of The Logic of Life and The Undercover Economist

"Economics 2.0 is a very readable and timely collection by two of Europe's best economic journalists, covering topics that range from the nature of happiness to the origins of the current financial crisis.  Each chapter seamlessly blends field research in the Freakonomics tradition with laboratory research, and entertains while it enlightens." -- Daniel Friedman, Professor of Economics, US Santa Cruz and author of Moral and Markets

"The nature of economic research has changed drastically over the last years, revoking the mantra of rationality, exploring creative new data sources, and venturig into topics far from the classical bundle of themes. This book provides a very entertaining and insightful overview of where modern economic stands today." --Ulrike Malmendier, Associate Professor of Economics, University of California, Berkeley 

"The book is very accessible, yet precise and balanced in its account of what economics can teach us about the real world." -- Dirk Krueger, Ph.D., Professor and Director of Graduate Studies, Department of Economics, University of Pennsylvania

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About the Author

Norbert Häring and Olaf Storbeck

Norbert Häring is Handelsblatt correspondent in Frankfurt, Germany. He has worked as a business cycle analyst with Commerzbank and as a correspondent for Boersen Zeitung and Financial Times DeutschlandOlaf Storbeck is Economics editor with Handelsblatt and is responsible for the weekly economics section.

Norbert Häring
Olaf Storbeck

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Available Formats and Book Details

Economics 2.0
What the Best Minds in Economics Can Teach You About Business and Life
Norbert Häring and Olaf Storbeck

Hardcover

Hardcover
St. Martin's Press
Palgrave Macmillan Trade
December 2008
Hardcover
ISBN: 9780230612433
ISBN10: 0230612431
5 1/2 x 8 1/4 inches, 256 pages
$27.95

e-Book Agency

e-Book Agency
St. Martin's Press
Palgrave Macmillan Trade
December 2008
e-Book Agency
ISBN: 9780230617797
ISBN10: 0230617794
5 1/2 x 8 1/4 inches, 256 pages
$14.99
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