OVERRIDE

Fight Global Warming Now

The Handbook for Taking Action in Your Community

Bill McKibben

St. Martin's Griffin

The escalating symptoms of global warming are startling: Hurricane Katrina, a rapidly disappearing Artic, severe droughts and wildfires. Meanwhile, the leading expert at NASA warns that we have only ten years to reverse climate change, and the British government estimates that the financial impact will be greater than the Great Depression and both world wars—combined. It's no longer time to debate global warming, it’s time to fight it.
 
Drawing on the experience of 1,400 Step It Up organizers in all fifty states, Bill McKibben—the author of The End of Nature and Deep Economy—and the Step It Up team explain how you can build the fight in your community, college, or place of worship. They describe how you can:
—jump-start volunteers with quick, ad hoc actions;
—generate persuasive and meaningful political pressure;
—plan creative events that draw media attention;
—launch grassroots campaigns online; and
—rally diverse groups that all have a stake in the crisis—whether they know it yet or not.

Fight Global Warming Now offers the tools, including accesible resources and stories from groups already in action, for your involvement in the mighty new movement that is confronting the most urgent challenge facing us today.

 

Contents
Introduction: Step It Up
Make It Credible
Make It Snappy
Make It Collaborative
Make It Meaningful
Make It Creative (and Fun!)
Make It Wired
Make It Seductive (to the Media)
Afterword: Make It Last

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Introduction
It’s easy to join the global warming movement. We know it’s easy because we all just joined ourselves. None of us has spent long years as organizers. One of us has spent long years mostly as a writer with a little activism on the side; the rest of us haven’t spent long years doing anything except school, because we just got out of college.
But in 2007 we came together to see if we could kick up a fuss about climate change. That January 10, we launched a Web site, StepItUp2007.org. We asked people across the country to start organizing rallies for April 14, to
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ABOUT THE AUTHOR

  • Bill McKibben

  • Bill McKibben is the author of ten books, including The End of Nature and Deep Economy. A former staff writer for The New Yorker, he writes regularly for Harper's and The Atlantic Monthly, among other publications. The Step It Up team are activists Phil Aroneanu, Will Bates, May Boeve, Jamie Henn, Jeremy Osborn, and Jon Warnow. Together, they have organized more than five hundred events to fight global warming.
  • Bill McKibben Steve Liptay
    Bill McKibben
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Fight Global Warming Now

The Handbook for Taking Action in Your Community

Bill McKibben

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FROM THE PUBLISHER

St. Martin's Griffin

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