The Laws of Arguing According to Gerry Spence

1. Everyone is capable of making the winning argument.
2. Winning is getting what we want, which also means helping "others" get what they want.
3. Learn that words are a weapon, and can be used hostilely in combat.
4. Know that there is always a "biological advantage" of delivering the TRUTH.
5. Assault is not argument.
6. Use fear as an ally in pubic speaking or in argument. Learn to convert its energy.
7. Let emotions show and don't discourage passion.
8. Don't be blinded by brilliance.
9. Learn to speak with the body. The body sometimes speaks more powerfully than words.
10. Know that the enemy is not the person with whom we are engaged in a failing argument, but the vision within ourselves.

Praise

"How to Argue and Win Every Time is more than just a book about argument; it's the outline on how to live."--Larry king

Gerry Spence is one of America's last true originals--a man who thinks as brilliantly as he lives, who writes as compellingly as he talks, and who practices law as faithfully as most people practice religion."--Dan Rather

About the Author(s)

Gerry Spence

Gerry Spence, writer and attorney, lives in Jackson Hole, Wyoming. he has never lost a criminal trial and his notable cases, including the Karen Silkwood and Randy Weaver trials, number in the hundreds. Spence served as legal correspondent for NBC TV during the O.J. Simpson trial and frequently acts as guest host on "Larry king Love." He also hosts his own weekly talk show on CNBC.

Visit Gerry Spence's Website