Inside Coca-Cola

A CEO's Life Story of Building the World's Most Popular Brand

Neville Isdell with David Beasley

St. Martin's Griffin

Download Image Neville Isdell with David Beasley Inside Coca-Cola

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The first book by a Coca-Cola CEO tells the remarkable story of the company’s revival.

Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world’s leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell’s—and Coke’s—story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken “the pause that refreshes.” It’s also a readable and important look at how companies can market and govern themselves more—ethically and to great success.

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Reviews

Praise for Inside Coca-Cola

“Captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership.” —Publishers Weekly (starred review)


“For anyone seeking a short history of Coke, a lesson in juggling family and a job, or a look at how to turn around a stumbling giant of a company, the book is necessary

reading.” —Financial Times 

“Reading this book is much like listening to your grandfather tell his life story—if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general.” —Booklist

“A must-read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business.” —Business Standard (India)


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About the Author

Neville Isdell with David Beasley

NEVILLE ISDELL is the former Chairman and CEO of Coca-Cola. Originally from Ireland, Isdell grew up in Zambia and attended college in South Africa. He now lives with his wife, Pamela, in Barbados.

  

DAVID BEASLEY is a writer based in Atlanta.

Neville Isdell
David Beasley

Courtesy of Coca-Cola Company
Neville Isdell

Susan Beasley
David Beasley

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Available Formats and Book Details

Inside Coca-Cola
A CEO's Life Story of Building the World's Most Popular Brand
Neville Isdell with David Beasley

Trade Paperback

Trade Paperback
St. Martin's Press
St. Martin's Griffin
October 2012
Trade Paperback
ISBN: 9781250013712
ISBN10: 1250013712
5 1/2 x 8 1/4 inches, 288 pages, Includes one 8-page black and white photo section
$14.99

Hardcover

Hardcover
St. Martin's Press
October 2011
Hardcover
ISBN: 9780312617950
ISBN10: 031261795X
5 1/2 x 8 1/4 inches, 272 pages, plus one 8-page black-and-white photograph insert
$25.99

e-Book Agency

e-Book Agency
St. Martin's Press
October 2011
e-Book Agency
ISBN: 9781429988896
ISBN10: 1429988894
288 pages
$9.99
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