Macmillan Childrens Publishing Group
Label Launch

Label Launch

A Guide to Independent Record Recording, Promotion, and Distribution

Veronika Kalmar

St. Martin's Griffin


Trade Paperback

Whether you're in a band, a business entrepreneur or just interested in the music business, Label Launch will let you take your fantasies of holding the reigns at your own record label into reality. In fun, easy-to-understand language Veronika Kalmar takes you step-by-step through the intricate process of running a label from the moment you think about entering the biz until your first CD, vinyl single, or demo tape rolls off the press. Topics covered include:

Funding your label
Maneuvering through the legal maze
Selling your product online and off
Picking and signing bands
Promotion and touring
Avoiding the most common pitfalls of a new label

And even tells you when it's time to sell out to "the man."

Kalmer has culled information from the best in the independent record business interviewing heads of labels who have made a great success and those that almost didn't make it.


Praise for Label Launch

"Essential reading for any aspiring indie-rocker or fan-boy who isn't musically inclined but longs to be a vital part of 'the scene.'" - Library Journal

Reviews from Goodreads

About the author

Veronika Kalmar

Veronika Kalmar has been at the forefront of the Seattle music scene as a journalist for the past ten years. She has written for The Seattle Times, Seattle Weekly, The Rocket, and recently the Experience Music Project Museum. She lives in Seattle, Washington.

Veronika Kalmar

From the Publisher

St. Martin's Griffin

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