In Jamie Ivey's delightful sequel to Extremely Pale Rosé, he attempts what seems the impossible—running a successful rosé bar in France. French friends laugh heartily and say it’s the silliest idea they’ve ever heard! Why, the customers for bars are mostly men and rosé is seen a woman’s drink; not to mention, it’s a seasonal drink and his trade will vanish come September! Then as if that wasn’t enough, bars make their money from food, rosé isn’t meant to accompany food. It’s flat out preposterous. But Jamie looks at the entire scheme through rosé tinted glasses, and the idea proves irresistible. In spite of everything, rosé sales are booming in France and the sales of reds and whites have grown stagnant. If Jamie can just find that perfect bar, in a pretty square, and chalk up a daily selection of different rosés, the bar could be a great success.
In a charmingly misguided journey that takes Jamie from Aix to Uzés and from Cannes to Juan Les Pins, he visits some of the eccentric yet wise vingerons from his previous journey and discovers what the French attitude to rosé really is. Are gnarled old men discarding their pastis and sipping pale rosé? Is it just a myth that the French don't drink rosé with food? Are the young the real reason for booming sales? Before he knows it, he has found the perfect bar hidden in the hills of the Luberon, and will do it up over the winter months. For all who enjoyed Extremely Pale Rosé, and envied Jamie’s candidly hilarious adventures, La Vie En Rosé is the perfect second glass.
“At last—a man who takes his rosé seriously enough to write a delightful book about it. Long overdue and very welcome.”—Peter Mayle, author of A Good Year
Praise for the Gourmand Award-Winning Extremely Pale Rosé:
"As with rosé, the ultimate fun wine...what counts is atmosphere, wit and of course amusing French people. It's great fun to read, especially if you enjoy sticking you nose into all sorts of little-known corners of France. The Iveys...can’t help but enjoy themselves, and so will readers."--Eric Asimov, The New York Times' blog, "The Pour"
"A light, entertaining tale."--Wine Enthusiast
"Witty escapism for those who enjoy, or enjoy reading about, good wine, good food, and good travel."--Library Journal
"Delightfully quirky debut….Full-bodied."—Kirkus
"In this carefree, breezy romp through the vineyards of Southern France, Jamie Ivey infuses a simple wine with the beauty of the countryside. Ivey will change the way you think of--and drink--rosé forever."--Natalie McLean, James Beard Award-winning publisher of Nat Decants at www.nataliemaclean.com
A Very French Adventure Continues