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Hispanics comprise one of America's largest business-minded, faith-based, culturally-conservative entities—and their numbers continue to grow. Long assumed to be aligned with the Democrats, Hispanics have been ignored by many Republicans. Noted Hispanic marketing expert and political commentator Leslie Sanchez passionately argues that Hispanics, after years of watching Democrats fail them, need to shift their bets to Los Republicanos or risk gambling away their political future.
In her book, Sanchez debunks the cultural and political myths about Hispanics and Republicans alike. She also offers a look at today’s changing Hispanic mindset and the new dynamic force that is rising.
"Leslie Sanchez's Los Republicanos is an impressive effort at understanding the values of the American Hispanic community--and understanding these values is an essential part of our effort to win the future for all Americans."--Former House Speaker Newt Gingrich
"Los Republicanos not only provides Republicans a clear strategy to connect to the minds of Hispanic voters, it also provides a compelling action plan on how to capture their hearts and souls.” --Charles P. Garcia, best-selling author of A Message from Garcia
"One of the brightest Republicans that I know. She's armed with a sense of integrity and dedication to what she believes. If you want to know the real story, read Los Republicanos."--Blanche Williams, National XM Radio Talk Show Host of Greatness By Design