MAKE EVERY WORD COUNT
We all need to speak, write and communicate more effectively. Dave Bartlett shares his decades of experience as a communications strategist in an accessible, easy-to-apply guide to help anybody—students, business people, public speakers, or politicians—improve their speaking and presenting skills. The tricks are as old as Aristotle and as new as The Daily Show: Know how to appeal to each specific audience through research and thoughtful planning, and then use appropriate content and style to deliver a memorable message. Bartlett’s advice is common sense backed by dozens of real-world examples.
-How to devise a simple strategic goal for every interview, meeting, or speech
-How to deliver your message in a way that will appeal to your audience
-How to make your messages positive, concrete, and empathetic
-How to use blogs, podcasts, and Web sites like YouTube to promote your message
-How to reach even the largest audiences one person at a time