OVERRIDE

Mao in the Boardroom

Marketing Genius from the Mind of the Master Guerilla

Gabriel Stricker

St. Martin's Griffin

Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. Mao in the Boardroom is the new Little Red Book for a capitalist world.

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Mao in the Boardroom
PART ONEGuerrilla CompaniesThe Chairman speaks:CHAPTER 1Guerrilla Warfare Defined Changing the RulesThe Chairman speaks:Guerrilla Warfare Defined 
 
"What is basic guerrilla strategy? Guerrilla strategy must be based primarily on alertness, mobility, and attack. It must be adjusted to the enemy situation, the terrain, the existing lines of communication, the relative strengths, the weather and the situation of the people.As to the matter of ... responsibilities, those of the guerrillas are to exterminate small forces of the enemy; to harass and weaken large
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ABOUT THE AUTHOR

  • Gabriel Stricker

  • Gabriel Stricker is a hotshot young marketer at Weber Shandwick, the largest PR firm in the world (and part of the Interpublic Group). He worked, among other projects, on the launch of the new edition of The Joy of Cooking for Simon & Schuster and a relaunch of Steven King for Scribner.
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Available Formats and Book Details

Mao in the Boardroom

Marketing Genius from the Mind of the Master Guerilla

Gabriel Stricker

  • e-Book

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FROM THE PUBLISHER

St. Martin's Griffin

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