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Media Semiotics

An Introduction, Second Edition

Manchester University Press, July 2002
ISBN: 978-0-7190-6205-6, ISBN10: 0-7190-6205-5,
5 1/2 x 8 1/4 inches, 240 pages, 10 b/w illust.,

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Media Semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men's style magazines, docusoaps and 'realityTV', digital interactive television, and mobile phone text messaging.

Praise

"Jonathan Bignell's comprehensive, intelligent and readable introduction to semiotics is ahead of the field in clarity, in its astute use of contemporary examples, and in its openness to both the latest theoretical developments and the criticisms of semiotic theory launched over the last decade by media sociologists." --Sean Cubitt, Liverpool John Moores University

About the Author(s)

Jonathan Bignell

Jonathan Bignell is Senior Lecturer in Media Arts at Royal Holloway, University of London.

Signs and Myths * Advertisements * Magazines * Newspapers * Television News * Television Realisms * Television Fictions * Cinema * Interactive Media

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