Next Now

Trends for the Future

Marian Salzman and Ira Matathia

Palgrave Macmillan Trade

Download Image Marian Salzman and Ira Matathia Next Now

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From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.

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Praise for Next Now

"Well-organized and readable. . . . Salzman and Matathia keep the catchphrases and ad-speak to a minimum, choosing to concentrate on laying out their vision for the future in a simple, entertaining style."
--Calgary Herald
"When Marian Salzman and Ira Matathia speak, the world listens . . . the acknowledged trendspotters are back, flagging all sorts of upcoming cultural developments . . ."
--Ottawa Citizen
"In Next Now, Salzman and Matathia have written the 21st-century  playbook for marketers. Every page holds the promise of tomorrow's next big business idea, as well as the suggested practices for activating  key insights today."
--Laurie Coots, Chief Marketing Officer, TBWA\Worldwide
"Marian and Ira bring a rare rigor and a bracingly fresh eye to their exploration of the 'near future.' They excavate vibrant insights from trends bubbling up all over the world and weave together an instructive worldview that connects the intensely personal with the urgently universal. I guarantee you will look at the world differently after you read Next Now."
--Polly LaBarre, co-author, Mavericks at Work: Why the Most Original Minds in Business Win
"The trouble with most futurologists is that they tell you the future will consist of incessant, unimaginable change--and then go on to describe it, in detail, with unjustified confidence. Marian Salzman and Ira Matathia smartly avoid that trap. Their 'future' ends in four or five years, which allows them to go close and look hard. This is an eye-opening, scary, thrilling book."
--Jesse Kornbluth, Editor,
Praise for the original Next:
"Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years."--Publishers Weekly

Reviews from Goodreads


About the Author

Marian Salzman and Ira Matathia

Marian Salzman is one of the world's leading trendspotters. She is executive vice-president of advertising giant JWT. Ira Matathia has spent 25 years managing and creating change in some of the world's top marketing communication enterprises. He is a partner in NoFormula, a strategic brand consultancy based in New York and London. Marian and Ira have co-authored the books Next: Trends for the Near Future, Buzz: Harness the Power of Influence and Create Demand, and The Future of Men.

Marian Salzman
Ira Matathia


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Available Formats and Book Details

Next Now
Trends for the Future
Marian Salzman and Ira Matathia

Trade Paperback

Trade Paperback
St. Martin's Press
Palgrave Macmillan Trade
November 2007
Trade Paperback
ISBN: 9780230600010
ISBN10: 0230600018
5 5/8 x 8 7/8 inches, 320 pages