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Business, Management, and Finance

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NEW RELEASES

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Women In Business
Navigating Career Success

Palgrave Macmillan
Much has been written about equal opportunity issues, but little has been published about how organizations might provide more structure and support to ensure...
cover Buy
Empathetic Marketing
How to Satisfy the 6 Core Emotional Needs of Your Customers

Palgrave Macmillan
Emotions can be a business's best friend, or its worst enemy. The business community has progressively embraced the role of emotion in the marketplace, but far...
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What Chinese Want
Culture, Communism and China's Modern Consumer

Palgrave Macmillan
Today China is a critical player in the global marketplace, but there is still widespread confusion about what really makes the country tick - even the Chinese...
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The Confiscation of American Prosperity
From Right-Wing Extremism and Economic Ideology to the Next Great Depression

Palgrave Macmillan
This book argues that the right-wing revolution in the United States has created deepening inequality and will lead to economic catastrophe. The author makes...
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Ready For Change?
Transition Through Turbulence to Reformation and Transformation

Palgrave Macmillan
Aimed at managers and executives wanting insight into how to better drive change at the micro and macro level, Ready for Change? provides guidance in...
cover Buy
What Chinese Want
Culture, Communism and China's Modern Consumer

Palgrave Macmillan
Today China is a critical player in the global marketplace, but there is still widespread confusion about what really makes the country tick - even the Chinese...
cover Buy
Public Sector Reformation
Values-driven Solutions to Fiscal Constraint

Palgrave Macmillan
An examination into the issues associated with the need for fundamental value shifts in public sector organizations if they are to sustain an adequate level of...
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Humanitarian Work Psychology

Palgrave Macmillan
Have you ever wondered what makes a good humanitarian organization? How can organizations like the United Nations, the World Bank, and the World Health...
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Well-Being and Work
Towards a Balanced Agenda
Psychology for Organizational Success

Palgrave Macmillan
Work and well-being is one of the fastest growing areas of concern to business, public sector, and government. This book looks at the causes of stress in the...
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Developing Global Leaders
A Guide to Managing Effectively in Unfamiliar Places

Palgrave Macmillan
Most business leaders struggle mightily when transitioning from working in the U.S. or any modern country to working in Shanghai, Dubai, Nairobi or Pune....

BESTSELLERS

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iDisorder
Understanding Our Obsession with Technology and Overcoming Its Hold on Us

Palgrave Macmillan
When your smartphone, your ipad, and itouch drive you to distraction, technology and psychology expert looks at the stress and illness that our constantly...
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The $12 Million Stuffed Shark
The Curious Economics of Contemporary Art

Palgrave Macmillan
Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock’s drip painting...
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Happy Customers Everywhere
How Your Business Can Profit from the Insights of Positive Psychology

Palgrave Macmillan
Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free...
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The Idea Writers
Copywriting in a New Media and Marketing Era

Palgrave Macmillan
The Idea Writers guides both new and experienced copywriters through the process of creating compelling brand content and experiences that sell.
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The Legacy Family
The Definitive Guide to Creating a Successful Multigenerational Family

Palgrave Macmillan
Though statistics indicate that trillions of dollars will be transferred to the younger generation in the next 50 years, the recipients of that inherited...
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The New Rules of Retail
Competing in the World's Toughest Marketplace

Palgrave Macmillan
The retail world is undergoing a fundamental transformation.  Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant...
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The Elements of Mentoring, Revised Edition

Palgrave Macmillan
An updated and comprehensive guide to sixty-five key elements of mentoring
cover Buy
Brand Media Strategy
Integrated Communications Planning in the Digital Era

Palgrave Macmillan
From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly...
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BrandSimple
How the Best Brands Keep it Simple and Succeed

Palgrave Macmillan
In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more...
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The Synergist
How to Lead Your Team to Predictable Success

Palgrave Macmillan
A leadership model that trains managers to come together to deliver success—overcoming the gridlock and comprises that typically water down the team approach....
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Family Business Succession
The Final Test of Greatness
A Family Business Publication

Palgrave Macmillan
Addresses the number one concern of all family businesses—how to pass on the business successfully
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Breakthrough Marketing Plans
How to Stop Wasting Time and Start Driving Growth

Palgrave Macmillan
Breakthrough Marketing Plans shows people how to cut through the clutter and create a marketing plan that will drive sales and build a strong brand. People...
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Brand Resilience
Managing Risk and Recovery in a High-Speed World

Palgrave Macmillan
As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the...
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Perpetuating The Family Business
50 Lessons Learned from Long Lasting, Successful Families in Business
A Family Business Publication

Palgrave Macmillan
A comprehensive guide to sustaining a family business that examines international examples, cases, essentials tools and checklists of best practices