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All works by Arthur Asa Berger

Related: Cultural and Media History, Cultural Theory, Introductory Media and Cultural Studies, Popular Culture, Mass Media, Television & Broadcasting - General

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Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University. He is the author or editor of more than sixty books, including Ads, Fads and Consumer Culture; Shop ‘Til You Drop; and Agitpop: Political Culture and Communication Theory.

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The Objects of Affection

Semiotics and Consumer Culture

Semiotics and Popular Culture

Arthur Asa Berger Palgrave Macmillan

In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived “sacredness” in consumerist...

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