The Copywriter's Handbook

A Step-by-Step Guide to Writing That Sells

Robert W. Bly; Updated Edition

Holt Paperbacks

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A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.

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Robert W. Bly

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Praise for The Copywriter's Handbook

"This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."-Los Angeles Times

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About the Author

Robert W. Bly; Updated Edition

Robert W. Bly is an independent copywriter specializing in business to business and direct-response advertising.

Robert W. Bly

Robert W. Bly

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Available Formats and Book Details

The Copywriter's Handbook
A Step-by-Step Guide to Writing That Sells
Robert W. Bly; Updated Edition

Trade Paperback

Trade Paperback
Henry Holt and Co.
Holt Paperbacks
March 1990
Trade Paperback
ISBN: 9780805011944
ISBN10: 0805011943
5 1/2 x 8 1/4 inches, 368 pages
$16.00
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Holt Paperbacks

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