St. Martin's Press
"Noting the potential of higher flexibility and creativity promised by the beta model, Ardi offers solid advice on how more companies can make the switch. An insightful look at a pivotal change in business management style." —Booklist Review
"Dana Ardi explores a new world of collaborative organizations which are poised to blow past the old command and control model." —David Karp, Chief Executive Officer of Tumblr
"Dana Ardi gives a voice, and a name to the behavioral shift underway in society and business today. As I read this book, I found myself thinking intensely about her new model for leadership, and what it means for our clients and our company." —Frederick Crawford, Chief Executive Officer of AlixPartners
“The Fall of the Alphas offers a brilliant analysis for manageable transformation. Dana Ardi’s insights will show you how to bring your company into the more sustainable model of collaborative structure.” —Jonathan Miller, partner, Advancit Capital, former chief digital officer for News Corporation, and former CEO of AOL Inc.