The People Principle

A Revolutionary Redefinition of Leadership

Ron Willingham

St. Martin's Griffin

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In the last decade, billions of dollars have been spent on process improvement and reorganization, most of which generally failed to achieve the desired increases in productivity. Sadly, the result was fear, distrust, paranoia, and low employee and manager morale.

Business's greatest blunder of the last decade has been the belief, backed by billions of dollars invested, that technology and organizational strategies would solve the problem of flat productivity. They didn't!

The reason is painfully simple. Those strategies overlooked the most basic factor in success: the productive potential of people. Processes and organizational strategies don't produce, people do. But they only do it in the right environment, with positive leadership.

The People Principle brings this powerful, simple, clear message to you, along with ways to lead people that promote creativity and high productivity.

In this book you'll learn:

* Why 80 percent of your people are performing far below their capabilities right now, and what to do about it
* How to create an environment in which people perform their best
* How to foster high achievement drive and motivation in your people
* Why ethical, value-driven behaviors are good for business

Whether you manage two people ot two thousand, in a cottage industry or a Fortune 500 company, Ron Willingham's book will help you maximize your employees' productivity and, in doing so, boost your career and your company's bottom line.

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Reviews

Praise for The People Principle

"The People Principle shows with practical advice and sound concepts how we can all develop the potential of others, and find joy in doing so. Ron Willingham, in his typical straightforward way, shouts the truth that our endeavors will only succeed if we first focus on growing successful people."-- Marvin Girouard, President and Chief Operating Officer of Pier 1 Imports

"The People Principle is a powerful, thought-provoking, and comprehensive look at how a company can get the most out of its most precious resources: its employees. This should be required reading for all managers."-- Geoffrey Brewer, Executive Editor of Sales & Marketing Management

"No matter whether you have two employees on your payroll or one thousand, management consultant Ron Willingham has motivational tips to impart to you in The People Principle."-- Publishers Weekly

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About the Author

Ron Willingham

Ron Willingham is the chairman of Integrity Systems, an international sales- and customer-service training firm. He is the author of seven books, including Hey, I'm the Customer, Integrity Selling, When Good Isn't Good Enough, and The Best Seller. He lives in Phoenix, Arizona.

Ron Willingham

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Available Formats and Book Details

The People Principle
A Revolutionary Redefinition of Leadership
Ron Willingham

Trade Paperback

Trade Paperback
St. Martin's Press
St. Martin's Griffin
December 1999
Trade Paperback
ISBN: 9780312244903
ISBN10: 0312244908
5 1/2 x 8 1/4 inches, 272 pages
$15.99
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St. Martin's Griffin

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