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Did you know that most of the biggest indie filmmakers, screenwriters, and producers working today each made the same avoidable mistakes early on in their careers?
The Reel Truth details the pitfalls, snares, and roadblocks that aspiring filmmakers encounter. Reed Martin interviewed more than one hundred luminaries from the independent film world to discuss the near misses that almost derailed their first and second films and identify the close shaves that could have cut their careers short. Other books may tell you the best way to make your independent film or online short, but no other book describes so candidly how to spot and avoid such issues and obstacles as equipment problems, shooting-day snafus, postproduction myths, theatrical distribution deal breakers, and dozens of other commonly made missteps, including the top fifty mistakes every filmmaker makes.
From personal experience and his years as a freelance reporter covering independent film for USA Today and Filmmaker magazine, Martin uncovers the truth about the risks and potential rewards that go with chasing celluloid glory. Whether you’re writing a screenplay, looking for financing, about to start shooting, or thinking about investing time and money (or someone else’s money) in an independent film, The Reel Truth is a must-read.
“A brilliant how-to manual for tackling and mastering the industry.” —Anthony Bregman, producer of Eternal Sunshine of the Spotless Mind
“This book is indispensable.” —Tom Bernard, Copresident, Sony Pictures Classics
“The path to the premiere and beyond of any feature film is a minefield. With The Reel Truth, Reed Martin has given new filmmakers the battalion of bomb detectors necessary for survival.” —Ted Hope, producer of The Ice Storm
“Reed Martin has created a smart, engaging read that is also one of the most comprehensive and cutting-edge looks at the changing face of independent-film production and distribution today. This is the one book I would call essential for anyone who really wants to make a career out of filmmaking.” —Drew McWeeny, aka Moriarty, Ain’t It Cool News
"Packed with practical advice and anecdotes from successful indie icons, Reed has written a guidebook essential for any aspiring filmmaker." —Tom Ortenberg, President of Theatrical Films, The Weinstein Company
“The most up-to-date guide readers could want…No one who embarks on a feature of his or her own after reading The Reel Truth can say he or she has not been warned—and, more important, not been prepared.” —Jim Hemphill, American Cinematographer Magazine
“An invaluable resource for those striking out on their own…From production, post-production, marketing and distribution, the book also covers such areas as dealing with music licensing, investors, script theft and securing legal help. However, it is Martin's personal interviews with leading directors, writers, producers and studio executives that offers “The Reel Truth” an extra layer of validity and insight to make it a true “insider's guide.” —Jorge Carreon, Examiner.com
Reed Martin has taught film finance and marketing at a variety of institutions, including NYU's Stern School of Business and Columbia Business School, and is the former director of marketing at Cary Woods’s Independent Pictures.
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