"Claes Fornell reminds us if we want to achieve long-term growth and success, companies must invest in their customers. The challenge is knowing how to make smart investments and what measurable outcomes are essential to create satisfied customers. Professor Fornell is providing an important resource for all of us who rely on customer satisfaction to drive the growth of our brands and businesses."
--David Brandon, chairman and CEO, Domino's Pizza, Inc.
"The concepts and strategies discussed in this book will greatly help business leaders align their organizations in a way that provides tangible results in value creation, customer retention and improved brand position. Fornell's insights bridge from the boardroom and investors all the way to the frontline serviceworker."
--Jon Ward, Managing Director, Lazard Freres & Co., LLC
"For more than 100 years, AT&T has adhered to the philosophy that delivering an unparalleled customer experience is the key to the long-term reputation and financial health of a company. Mr. Fornell’s passion for this same principle makes him one of the business world’s leading customer service champions."
--Ralph de la Vega, President and Chief Executive Officer, AT&T Mobility