The Great A&P and the Struggle for Small Business in America

Marc Levinson

Hill and Wang

0809051435

9780809051434

Trade Paperback

384 Pages

$16.00

CAD18.50

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From modest beginnings as a tea shop in New York, the Great Atlantic & Pacific Tea Company—better known simply as A&P—became the largest retailer in the world. The brothers George and John Hartford transformed their father's small grocery chain into a vertically integrated behemoth—the first merchant to sell $1 billion in goods and the owner of nearly sixteen thousand stores and dozens of factories and warehouses from coast to coast. But its explosive growth made it a mortal threat to hundreds of thousands of mom-and-pop grocery stores.  In The Great A&P and the Struggle for Small Business in America, Marc Levinson tells the story of a company that built the modern consumer economy by turning the archaic retail industry into a highly efficient system for distributing food at low cost.  A&P's explosive growth represented a mortal threat to hundreds of thousands of mom-and-pop stores and the wholesalers and manufactors who supplied them. Main Street fought back tooth and nail, enlisting the state and federal governments to stop price discounting, tax chain stores, and require manufacturers to sell to mom and pop at the same prices granted to giant retailers. Franklin Roosevelt's Justice Department pressed criminal chanrges against A&P for selling food too cheaply—and won. Harry Truman, an independent merchant himself, tried to break the giant grocer into pieces. Though A&P fell victim to the very competitive forces it helped unleash, its aggressive tactics set the stage for the dominance of big-box retailers like, Target, Costco, and Walmart.

REVIEWS

Praise for The Great A&P and the Struggle for Small Business in America

"Mr. Levinson has written an absorbing history of one company’s amazing rise—and what such success means in a nation with conflicting ideals about big business. It is more than a rich business history; it is a mirror to our own conflicting wants and visions of who and what we should be."—Nancy F. Koehn, The New York Times
 
"The book is a superb business study and an entertaining history, chock-a-block with hundreds of interesting facts—and some unlovely ones, such as the poisoning capabilities of 19th-century tin cans."—Roger K. Miller, The Seattle Times
 
"Mr. Levinson is an omnivorous researcher, and the story he brings to the table is one that more Americans should be familiar with."—Dwight Gardner, The New York Times
 
"The Great A&P and the Struggle for Small Business in America provides the details of this history with readable concision . . . Mr. Levinson writes engagingly, and he exhibits no overt political brief. Anyone with a common-sense grasp of business practices will find the author's points clearly and fairly presented."—Patrick Cooke, The Wall Street Journal
 
"Levinson, who has burrowed deep in the archives, makes this story clear and compelling—and shows why A&P was both a boon to consumers and, in the words of an FDR-era federal prosecutor, 'a gigantic blood sucker.' Shades of Walmart?"—The Atlantic

Reviews from Goodreads

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BOOK EXCERPTS

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1
THE VERDICT
 
 
Judge Walter C. Lindley was no one’s idea of a flaming radical. Born in 1880 in the village of Neoga, deep in the corn and soybean country of south-central Illinois, Lindley had a reputation as a scholar: at a time when many learned the law as apprentices rather than as students, he earned not only a law degree but also a doctorate in laws from the University of Illinois. In Danville, a commercial hub 150 miles south of Chicago, he became a man of prominence. He built a law practice, won a seat on the city council, and became an attorney for Joseph
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ABOUT THE AUTHOR

  • Marc Levinson

  • Marc Levinson is the author of The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger, which was short-listed for the 2006 Financial Times and Goldman Sachs Business Book of the Year Award.
  • Marc Levinson

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