Wear Your Dreams

My Life in Tattoos

Ed Hardy with Joel Selvin

St. Martin's Griffin/Thomas Dunne Books

Download Image Ed Hardy with Joel Selvin Wear Your Dreams

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The memoir of iconic tattoo artist Ed Hardy from his beginnings in 1960s California, to leading the tattoo renaissance and building his name into a hugely lucrative international brand

“Ed Hardy” is emblazoned on everything from t-shirts and hats to perfumes and energy drinks. From LA to Japan, his colorful cross-and-bones designs and ribbon-banners have become internationally ubiquitous. But long before the fashion world discovered his iconic designs, the man behind the eponymous brand spearheaded nothing less than a cultural revolution.

In Wear Your Dreams, Ed Hardy recounts his genesis as a tattoo artist and leader in the movement to recognize tattooing as a valid and rich art form, through to the ultimate transformation of his career into a multi-billion dollar branding empire. From giving colored pencil tattoos to neighborhood kids at age ten to working with legendary artists like Sailor Jerry to learning at the feet of the masters in Japan, the book explains how this Godfather of Tattoos fomented the explosion of tattoo art and how his influence can be witnessed on everyone, from countless celebs to ink-adorned rockers to butterfly-branded, stroller-pushing moms. With over fifty different product categories, the Ed Hardy brand generates over $700 million in retail sales annually.

Vividly packaged with original Ed Hardy artwork and ideal for ink devotees and Ed Hardy aficionados alike, Wear Your Dreams is a never-before-seen look at the tattoo artist who rocked the art world and has left a permanent mark on fashion history.

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About the Author

Ed Hardy with Joel Selvin

A leader in the tattoo world, ED HARDY's renown led to a lucrative licensing agreement in 2004 that made “Ed Hardy” an international retail and lifestyle phenomenon. He currently splits his time between San Francisco, California, Honolulu, Hawaii, and New York City.

Coauthor JOEL SELVIN, who has covered pop music since 1970 for the San Francisco Chronicle, coauthored the #1 New York Times bestselling Red and authored the award winning Ricky Nelson and Summer of Love. He lives in San Francisco, California.

Ed Hardy
Joel Selvin

© Pat Johnson
Ed Hardy

© Jim Marshall
Joel Selvin

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Available Formats and Book Details

Wear Your Dreams
My Life in Tattoos
Ed Hardy with Joel Selvin

Trade Paperback

Trade Paperback
St. Martin's Press
St. Martin's Griffin/Thomas Dunne Books
June 2014
Trade Paperback
ISBN: 9781250048479
ISBN10: 1250048478
5 3/4 x 9 inches, 304 pages, Includes black-and-white photographs throughout plus two 8-page color photograph inserts
$15.99

Hardcover

Hardcover
St. Martin's Press
Thomas Dunne Books
June 2013
Hardcover
ISBN: 9781250008824
ISBN10: 1250008824
6 1/8 x 9 1/4 inches, 304 pages, Includes black-and-white illustrations throughout plus two 8-page color photograph inserts
$26.99

e-Book Agency

e-Book Agency
St. Martin's Press
Thomas Dunne Books
June 2013
e-Book Agency
ISBN: 9781250021076
ISBN10: 1250021073
304 pages
$9.99
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St. Martin's Griffin

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