Crowd Surfing Surviving And Thriving In The Age Of Consumer Empowerment

Martin Thomas, David Brain

A&C Black

1408105950

9781408105955

Paperback

208 Pages

CAD34.00

$24.95

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The why and how of consumer buying went through a revolution when blogger product information and online reviews empowered customers to research and find exactly what they want and explore the many ways to get it.

In Crowd Surfing, David Brain and Martin Thomas explain what marketers, advertisers and brand specialists need to do to communicate with today's savvier consumers. Included are case studies of successes and failures from the business world and beyond, and interviews with leaders such as Michael Dell of Dell Computers to illustrate their points.

REVIEWS

Praise for Crowd Surfing

"Lots of fascinating anecdotes and straightforward, intelligent writing. It might not be on the reading list for business school students, smart ones will read it anyway."—Daily Mail

Reviews from Goodreads

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ABOUT THE AUTHOR

  • Martin Thomas, David Brain

  • Martin Thomas runs his own marketing communications consultancy and was previously head of strategy at the Media Planning Group. He is a member of the board of Sport England.

    David Brain is President and CEO of Edelman Europe, one of the world's largest PR firms.

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