Grinding It Out The Making of McDonald's

Ray Kroc

St. Martin's Griffin

1250127505

9781250127501

Trade Paperback

224 Pages

CAD22.99

$15.99

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Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe.

REVIEWS

Praise for Grinding It Out

"Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac'd it."—Tom Robbins, Esquire

"A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc."—West Coast Review of Books

"He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story!"—Philadelphia Sunday Bulletin

Reviews from Goodreads

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BOOK EXCERPTS

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1


 


There is a tide in the affairs of men,


Which, taken at the flood, leads on to fortune;


Omitted, all the voyage of their life


Is bound in shallows...

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ABOUT THE AUTHOR

  • Ray Kroc

  • Ray Kroc was an American businessman most famous for founding McDonald's at the age of fifty-two. Widely regarded as one of the most successful entrepreneurs of the twentieth century, Kroc was unfailingly motivated, and continued to evolve and adapt his business practices up until his death to make McDonald's the worldwide phenomenon it is today. He died in California in 1984.

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