Macmillan Childrens Publishing Group

Allen P. Adamson

Allen P. Adamson

Allen P. Adamson is Managing Director of Landor Associates, New York, a leading brand development firm within global leader Young & Rubicam. He has worked with clients including GE, IBM, Procter & Gamble, PepsiCo, Pfizer, Philip Morris, and Verizon. He has appeared on The Today Show and CNBC, and is often quoted in The New York Times, The Wall Street Journal, Advertising Age, USA Today, and BrandWeek.

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Books by the Author

The Edge: 50 Tips from Brands that Lead
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The Edge: 50 Tips from Brands that Lead

Allen P. Adamson; foreword by Steve Forbes
St. Martin's Press
St. Martin's Press

In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or deride products and services to a...

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BrandDigital
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BrandDigital

Allen P. Adamson
St. Martin's Press
St. Martin's Press

Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and integrated digital initiatives into...

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BrandSimple: How the Best Brands Keep it Simple and Succeed
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BrandSimple: How the Best Brands Keep it Simple and Succeed

Allen P. Adamson; foreword by Sir Martin Sorrell
St. Martin's Press
St. Martin's Griffin

In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands....

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