Macmillan Childrens Publishing Group

Anette Asp

Anette Asp
Stefan Bölke

Anette Asp is a political scientist, public relations and communications professional, and pioneer in the field of neuromarketing. She is a former project manager at the Social Cognitive Neuroscience Laboratory at the California Institute of Technology and is currently the communications manager of a leading telecommunications company. She lives in Stockholm, Sweden.

Anette Asp

Author on the Web

Stefan Bölke

Anette Asp

Books by the Author

Cool

Cool

Steven Quartz and Anette Asp
Farrar, Straus and Giroux
Farrar, Straus and Giroux

If you have ever wondered why SUVs replaced minivans, how one rap song turned the cognac industry upside down, or what gives Levi's jeans their iconic allure, look no further—in Cool, Steven...

Available in:

Physical Book eBook
Buy