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Macmillan Childrens Publishing Group

Douglas Van Praet

Douglas Van Praet is executive vice president at Deutsch LA, one of the nation’s hottest ad agencies, where his responsibilities include group planning director for the iconic, highly acclaimed and coveted Volkswagen account. He is the author of Unconscious Branding.

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Unconscious Branding

Douglas Van Praet
St. Martin's Publishing Group
St. Martin's Griffin

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what...

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