Gabriel Stricker is a hotshot young marketer at Weber Shandwick, the largest PR firm in the world (and part of the Interpublic Group). He worked, among other projects, on the launch of the new edition of The Joy of Cooking for Simon & Schuster and a relaunch of Steven King for Scribner.
Mao in the Boardroom
St. Martin's Press
St. Martin's Griffin
Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original...