Greg Welch is global leader for the Consumer Goods & Services Practice at executive search firm Spencer Stuart. He is co-founder of the M50 marketing group and creator of Spencer Stuart’s annual CMO Summit and Marketing Officer Practice.
Andrew Benett, Cavas Gobhai, Ann O'Reilly, and Greg Welch
St. Martin's Press
St. Martin's Griffin
In order to satisfy the heightened demands of today's more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their...