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Macmillan Childrens Publishing Group

Kenneth Roman

Kenneth Roman

Kenneth Roman, former Chairman and Chief Executive of Ogilvy & Mather Worldwide, one of the top international advertising and communications firms, is also the co-author of Writing That Works.

The King of Madison Avenue

Kenneth Roman
St. Martin's Press
St. Martin's Griffin

From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy

Famous for his colorful personality and formidable intellect, David Ogilvy left an...

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How to Advertise

Kenneth Roman and Jane Maas with Martin Nisenholtz
St. Martin's Press
St. Martin's Griffin

The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh...

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