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Macmillan Childrens Publishing Group

Lawrence Ingrassia

Lawrence Ingrassia
Vicki Ingrassia

Lawrence Ingrassia is a former business and economics editor and deputy managing editor at the New York Times, having previously spent twenty-five years at the Wall Street Journal, as Boston bureau chief, London bureau chief, money and investing editor, and assistant managing editor. He also served as managing editor of the Los Angeles Times. The coverage he directed won five Pulitzer Prizes as well as Gerald Loeb Awards and George Polk Awards. He lives in Los Angeles.


Vicki Ingrassia

Watch Author discuss his new book (Video)

Billion Dollar Brand Club

Lawrence Ingrassia
St. Martin's Publishing Group
St. Martin's Griffin

A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.


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