Macmillan Childrens Publishing Group

Nigel Hollis

Nigel Hollis is executive vice president and chief global analyst at Millward Brown. Nigel brings 30 years of research experience to bear on his understanding of how marketing communications can build and maintain brands. He is the author of Brand Premium. Nigel has worked with clients in many different industries and countries, and has been instrumental in developing some of Millward Brown’s most successful research solutions. He has a popular brand blog called Straight Talk with Nigel Hollis. A four-time winner of WPP’s Atticus Award. He lives in Vermont.

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    Books by the Author

    The Global Brand
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    The Global Brand

    Nigel Hollis
    St. Martin's Press
    St. Martin's Griffin

    A top executive at one of the world's leading marketing firms, shows how to strengthen global brands.

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