Macmillan Childrens Publishing Group

William D. Crano

William D. Crano
Mathieu Young

Dr. William D. Crano is a professor of psychology at Claremont Graduate University, an American Psychological Association and Association for Psychological Science fellow, and a former NATO senior scientist. He is the author of The Rules if Influence. He is married with three children and lives in California.

William D. Crano

Books by the Author

The Rules of Influence
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The Rules of Influence

William D. Crano
St. Martin's Press
St. Martin's Press

"Look out, Goliath—David has a training manual! . . . One of the best books on social psychology ever written."
---Daniel Gilbert, New York Times bestselling author of Stumbling...

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