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Macmillan Childrens Publishing Group
Lurking

Lurking

How a Person Became a User

Joanne McNeil

MCD

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A concise but wide-ranging personal history of the internet from—for the first time—the point of view of the user

In a shockingly short amount of time, the internet has bound people around the world together and torn us apart and changed not just the way we communicate but who we are and who we can be. It has created a new, unprecedented cultural space that we are all a part of—even if we don’t participate, that is how we participate—but by which we’re continually surprised, betrayed, enriched, befuddled. We have churned through platforms and technologies and in turn been churned by them. And yet, the internet is us and always has been.

In Lurking, Joanne McNeil digs deep and identifies the primary (if sometimes contradictory) concerns of people online: searching, safety, privacy, identity, community, anonymity, and visibility. She charts what it is that brought people online and what keeps us here even as the social equations of digital life—what we’re made to trade, knowingly or otherwise, for the benefits of the internet—have shifted radically beneath us. It is a story we are accustomed to hearing as tales of entrepreneurs and visionaries and dynamic and powerful corporations, but there is a more profound, intimate story that hasn’t yet been told.

Long one of the most incisive, ferociously intelligent, and widely respected cultural critics online, McNeil here establishes a singular vision of who we are now, tells the stories of how we became us, and helps us start to figure o… More…

A concise but wide-ranging personal history of the internet from—for the first time—the point of view of the user

In a shockingly short amount of time, the internet has bound people around the world together and torn us apart and changed not just the way we communicate but who we are and who we can be. It has created a new, unprecedented cultural space that we are all a part of—even if we don’t participate, that is how we participate—but by which we’re continually surprised, betrayed, enriched, befuddled. We have churned through platforms and technologies and in turn been churned by them. And yet, the internet is us and always has been.

In Lurking, Joanne McNeil digs deep and identifies the primary (if sometimes contradictory) concerns of people online: searching, safety, privacy, identity, community, anonymity, and visibility. She charts what it is that brought people online and what keeps us here even as the social equations of digital life—what we’re made to trade, knowingly or otherwise, for the benefits of the internet—have shifted radically beneath us. It is a story we are accustomed to hearing as tales of entrepreneurs and visionaries and dynamic and powerful corporations, but there is a more profound, intimate story that hasn’t yet been told.

Long one of the most incisive, ferociously intelligent, and widely respected cultural critics online, McNeil here establishes a singular vision of who we are now, tells the stories of how we became us, and helps us start to figure out what we do now.

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Praise for Lurking

"Without a doubt, Joanne McNeil is the most original writer on technology working today. This poetic, empathetic, and incisive history of the Internet will resonate deeply with anyone who goes online to listen and learn, not shout and grandstand. Never cynical or reductive, McNeil traces the commercialization of the digital world in unexpected and insightful ways, revealing what has been lost and stolen and what utopian possibilities might still be recovered. Lurkers may not be the sorts of people inclined to rally around a manifesto, but this profound and refreshing meditation would certainly do the trick. Lurkers of the world unite, or at least read this book." —ASTRA TAYLOR, author of Democracy May Not Exist, but We'll Miss It When It's Gone -

Reviews from Goodreads

Joanne McNeil

Joanne McNeil was the inaugural winner of the Carl & Marilynn Thoma Art Foundation’s Arts Writing Award in Digital Art. She has been a resident at Eyebeam, a Logan Nonfiction Program fellow, and an instructor at the School for Poetic Computation. Lurking is her first book.