Introduction
Beauty is pure magic that transforms the nature of existence.
—JEAN D’ORMESSON, GUIDE DES ÉGARÉS
I like to joke that I was born in a jar.
My mother and grandmother were both beauty editors at French Vogue. They taught me, in their inimitable French way, that beauty is an attitude, a way of taking care of yourself. Not only were they strong female role models, but they also devoted their lives to discovering the most outstanding and effective products and treatments for women of all ages, then shared this information with their readers.
I would always count the days until Christmas, when my mother would receive boxes of one gorgeous item after another, sent by the most prestigious brands trying to outdo each other in creativity, attempting to seduce the beauty journalists. L’Oréal will forever stay in my memory as the creators of the boîte magique—the magic box. Their Christmas gift was always cylindrical, like an enormous hatbox, overflowing with all their latest fragrances, creams, and makeup products. My sister and I were always beside ourselves with joy, lifting that magical lid and fighting over who got to try the different products first.
My idea of heaven was being allowed to go with my mother to her office at Vogue, sitting on her little sofa and looking at the shelves of beauty products, trying on a new lipstick, and observing the other editors, busy and intense, with a noticeable confidence and savoir-faire in their style.
My mother and grandmother taught me that skincare starts young. I still remember the day my mother showed me how to clean my face impeccably before going to bed (at a mere thirteen years old).
That summer, I was sent to summer camp in the United States to improve my English. Inside my brand-new suitcase, my mother had carefully packed a bottle of Estée perfume by Estée Lauder, a Lierac stretch mark cream, and a Clarins Eau Dynamisante moisturizing body lotion infamous for its pungent aroma. I still remember the shocked looks I got from my bunkmates when I rubbed some of the Lierac cream on my thighs. Their shock quickly turned to horror as they witnessed me applying some Clarins moisturizer onto my legs after I showered. Though these girls were my age, they had not yet begun any kind of beauty ritual. They thought I was crazy—but they were also happy to learn my techniques!
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My mother, Lorraine Bolloré, began her career as an assistant on photo shoots during the haute couture collections at American Vogue in 1969. She was trained, as her mother had been, under the stern eye of Susan Train, who was still the Paris-based correspondent for American Vogue, then edited by Diana Vreeland. After two years working for the makeup line Eve of Roma, in 1969 she returned to French Vogue, this time as an assistant beauty editor when the dynamic Robert Caillé was the editor-in-chief. In 1979 she became beauty editor-in-chief of French Vogue. She left in the early 1990s at the peak of her career after twice winning the famous Prix Jasmin, given each year to the best beauty journalist in the fragrance category working in France.
My grandmother Régine Debrise not only expected her daughter to look impeccable but her granddaughters as well. She would tell my sister and me, “Rendez-vous for dinner with some Rimmel mascara,” and we knew that, at minimum, she expected us to wear makeup, even for a casual Sunday dinner. The thought of us at the table sans mascara was inconceivable—impossible!
Régine began her career as a model in 1947, when she was seventeen. Her first photo shoot was with Arik Nepo, for French Vogue. Three years later, she began posing for acclaimed photographer Irving Penn, appearing on the cover of Vogue in October 1950—Penn’s first French Vogue cover! She also worked with Henry Clarke for another Vogue cover published in July 1951. In 1957, she began her career with American Vogue under the tutelage of Susan Train during the Grande Exposition Internationale in Barcelona. She then joined the French Vogue team in Paris and remained there for several years. In those days, the women who worked at French Vogue were, in addition to their jobs as editors, also ambassadors for the magazine; you could recognize a femme de Vogue through a specific style that the editor-in-chief at the time called “Vogueish.” It involved elegance in both their attitude and mannerisms, and a look that always included flawless stockings, high heels, and a feminine fragrance.
Because skincare and the beauty business were such an important part of my mother’s and grandmother’s lives, I decided to become the third generation of woman in my family to work in the beauty industry. When I moved to New York City, I started to understand that French women grasped the connection between beauty and wellness in a way that I wasn’t seeing in America, and I wanted to bridge that gap. This realization inspired me to create an online magazine in 2014, Beauty and Well Being (BWB), as I was committed to helping women everywhere live a healthy, balanced lifestyle. I knew that skincare wasn’t just about using a really expensive cream on your face. If you are not sleeping well, you are never going to look your best; if you are not eating a healthy diet, your skin will never glow; if you’re not enjoying life and savoring every moment—what the French call joie de vivre—it will show on your face. Beauty and wellness are about accepting who you are, making the most of what you have, and, as I always remind the readers of my magazine, being happy with the small changes you make to improve your daily routine, because real change is hard.
When BWB was launched, I brought together a global team of twenty writers, all experts in their field and united by their passion for beauty, health, and wellness. We cover everything from makeup trends and products that make a difference to tips on nutrition and exercise, recipes, in-depth features, and profiles on experts in their specialties. Most of all, BWB values long-term, holistic solutions based on solid research and proven results.
In a youth-obsessed society, BWB is a proud pioneer in the publishing world, addressing women from their twenties to their sixties—and beyond. We believe there is no age limit to beauty, balance, and happiness. With this book, I have expanded the mission of BWB to share what three generations of French beauty experts have lived and learned.
I was very lucky to have access to insider advice from across the generations and to be exposed to the best French tips and tricks that help a woman look her best at all stages of her life. In this book, I will be giving you a glimpse of what you can look forward to generations from now. I am so lucky that I can look at my mother and grandmother and know exactly what awaits me, and I am so grateful they are still here to guide me.
Add to this my training as a journalist, which has transformed me into an antenna that captures all the highly sought-after information from world-class experts. In this book, I’ll share the newest and most useful information about skin- and hair-care products and treatments. I’ll also show you how French women are able to apply that information and combine it with smart lifestyle choices (and the occasional cheat!) to always look their best. You’ll soon see that the French attitude toward beauty is to make very small changes over the years, and to work hard at prevention and maintenance to stave off problems before they occur. Taking care of yourself and availing yourself of the countless options for skincare will give you visible results—for now, and for the rest of your life.
“We are, after all, going to see generations who are going to stay younger. Overall, we are going to live longer and better,” says Odile Mohen, Consumer and Market Insight Global Director for L’Oréal Research and Innovation.
Ageless Beauty the French Way will also teach you the French lesson that you’re never too old to change how you take care of your skin and health. My grandmother is a testament to this. Last summer, she had a little knee pain and was given pain patches to wear at night. After a few days, she realized that the skin around her knee was softer, with fewer wrinkles, and so she decided to try the patches on her face. She cut one and carefully applied the pieces to her cheeks and forehead. When she returned to the pharmacy, she proudly told the pharmacist what she was doing. The pharmacist’s jaw dropped. She proceeded to very gently suggest that, perhaps, due to the potency of the ingredients in the patch, my grandmother was better off keeping them on her knee. She was crushed! But you have to admire her gumption. She’s always ready to try something new, a habit that not only keeps her looking amazingly beautiful but fosters a remarkably youthful attitude as well. This is why Ageless Beauty the French Way was created for women of all ages!
THREE GENERATIONS OF BEAUTY ADVICE
In this book you will find the crème de la crème of French experts, whose clientele includes French actresses, models, and high-society women. You’ll meet facialists, dermatologists, and plastic surgeons, makeup artists, hairstylists, and manicurists—from those who use traditional methods to those on the cutting edge of technology. I have infused this book with the most up-to-date information and assembled a gold mine collection of beauty expertise. I know you will find their advice both practical and fascinatingly French.
Part 1, “French Beauty Rituals from Three Generations,” is an overview of how my grandmother, mother, and I were raised with inimitable French ideas about beauty. Part 2, “Le Visage” (French for Face), will teach you the most beneficial way to take care of your skin, particularly cleansing, with the most useful antiaging tips you can do yourself—no doctor intervention necessary. Inspired by my mother and grandmother, I have organized the content in this part of the book to target three different age groups: jeunesse (youth) for twenty- to thirty-five-year-olds, plénitude (abundance) for ages thirty-five to fifty-five, and maturité (maturity) for women fifty-five and over. Your skincare needs in your twenties are going to shift a few years later, and you should change what you use and how you use it accordingly. Women are smart enough consumers to know how much Photoshop is being used in ads for beauty products, but they are still confused by the sheer variety of products to choose from. My mother and grandmother provide their input based on their decades of experience interspersed with their very personal memories of the fascinating people they met and worked with, as well as their knowledge of the most helpful skincare products and treatments for women as they grow older.
Throughout the book, I recommend specific products and brands in general that reflect the personal, mostly French-based choices of my family as well as the experts I interviewed. As beauty editors, we have tested and sampled thousands of products over the years and have included many that I would call grands classiques in this book, as we know they work and have never failed us. We’re only sorry that we couldn’t list more of the incredible products available, as there are so many fantastic items for you to try—but we needed to be judicious. With so many choices, I know you’ll find the perfect product for all your needs.
The same format is followed in part 3, “Le Corps” (Body), with three generations of beauty editors sharing their knowledge. In part 4, “Les Cheveux” (Hair), you’ll learn how to take care of your tresses, and several of the most celebrated French hair experts in the world will share their advice about their latest discoveries and treatments so you can have the best hair possible.
Finally, in part 5, “Life et les Bonnes Habitudes” (Life and Good Habits), my experts and I will share our favorite tips for changing how you eat, move, exercise, and sleep—all of which will, of course, improve the health and appearance of your skin. Last but not least, I’ll talk about the very French love of perfume.
I hope you will enjoy reading this book as much as I enjoyed interviewing so many of France’s most renowned beauty specialists. I am thrilled to share their advice with you. I also want you to use this book as a beauty bible for the ages—for the timeless advice that will be as useful to you at twenty-five as it will be when you’re seventy. If you have a good foundation for your skincare, what you’re doing now will serve you in good stead throughout your entire life. I marvel at the beauty of my mother’s and grandmother’s skin, and I know they still have the glow because their beauty regimen was very important to them. They avoided the sun, they used the best possible products they could afford, they massaged their faces, and they happily visited their local instituts de beauté as often as they could.
As my grandmother is so fond of saying, “You are never too old to learn—and to look even better!” Just as she once did for me, I have a little secret drawer at home where I keep some of my favorite beauty products for my daughter. I load it up with sample bottles of perfume, cute lip balms, or new brushes. It is like a delightful place full of hidden treasures for her. We already share fun moments when I put my makeup on, and she happily grabs one of my brushes to copy me.
Bonne lecture!
Copyright © 2018 by Clémence von Mueffling
