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Macmillan Childrens Publishing Group
The End of Bias: A Beginning

The End of Bias: A Beginning

The Science and Practice of Overcoming Unconscious Bias

Jessica Nordell

Metropolitan Books


The End of Bias is a transformative, groundbreaking exploration into how we can eradicate unintentional bias and discrimination, the great challenge of our age.

Implicit bias: persistent, unintentional prejudiced behavior that clashes with our consciously held beliefs. We know that it exists, to corrosive and even lethal effect. We see it in medicine, we see it in finance, and as we know from the police killings of so many Black Americans, bias can be deadly. But are we able to step beyond recognition of our prejudice to actually change it?

With fifteen years' immersion in the topic, Jessica Nordell digs deep into the cognitive science, social psychology, and developmental research that underpin current efforts to eradicate unintentional bias and discrimination. She examines diversity training, deployed across the land as a corrective but with inconsistent results. She explores what works and why: the diagnostic checklist used by doctors at Johns Hopkins Hospital that eliminated disparate treatment of men and women in disease prevention; the preschool in Sweden where teachers found ingenious ways to uproot gender stereotyping: the police unit in Oregon where the practice of mindfulness and specialized training has coincided with a startling drop in the use of force.

The End of Bias: A Beginning brings good news: Biased behavior can change; the approaches outlined here can transform ourselves and our world.

Includes illustrated charts

Praise for The End of Bias: A Beginning

Advance Praise for The End of Bias: A Beginning

"Despite revolutions in our understanding of bias, we’re still much better at documenting the problem than solving it. When it comes to prevention and cure, Jessica Nordell’s powerful book is a breakthrough. With state-of-the-art science and gripping narratives, she reveals what concrete steps individuals, groups, and institutions can take to fight prejudice."
—Adam Grant, #1 New York Times bestselling author of THINK AGAIN and host of the TED podcast WorkLife


Reviews from Goodreads

Jessica Nordell

Jessica Nordell is a science and culture journalist who has been covering unconscious bias and its antidotes for fifteen years. Her essays and reporting on the subject have appeared in the Atlantic, the New York Times, the New Republic, the Washington Post, and many other publications. Educated at MIT and Harvard in physics, and the University of Wisconsin, Madison in poetry, she is a former writer and radio producer for American Public Media. She lives in Minneapolis, Minnesota. The End of Bias: A Beginning is her first book.

Metropolitan Books

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