Macmillan Childrens Publishing Group
Retail's Seismic Shift

Retail's Seismic Shift

How to Shift Faster, Respond Better, and Win Customer Loyalty

Michael Dart with Robin Lewis

St. Martin's Press




For one hundred years, retail was designed for the car—buildings and malls to travel to. Now it is designed for the mobile smart device—for consumers to travel with. In a world with an overabundance of material goods, consumer values and the drivers of retail success are being radically redefined. The smartphone has created a world of limitless expectation and logistical possibility: What will the retail experience look like in ten, twenty, or even fifty years—and how should all companies be preparing?

Industry experts Michael Dart and Robin Lewis identify the major trends in our economy that will shape the future of retail and determine who wins. Imagine aworld where entertainment, experience, or values matter more than the product. We are approaching the time in which distribution begins and ends with the consumer, mass markets give way to fragmented markets, and the necessity of entirely new business models is paramount. Amazon, Uber, and AirBnB are just the beginning; new technologies will continue to grow and uproot existing business models. And now, with the emergence of the technology-empowered young consumer culture, retailers will be forced to transform their offerings.

In their previous book, The New Rules of Retail, Dart and Lewis predicted nearly every defining characteristic of today’s marketplace. Here, they do the same for the next era, in which retailers will have to be ready for anything.




For creative entrepreneurs, there has never been a better time to start a retail business. Opportunity abounds, as we shall show. For established retailers, the challenge to change has...


Praise for Retail's Seismic Shift

“As retailers grapple through one of the most fraught times in the industry’s history, they would do well to heed the insights of retail luminaries Dart and Lewis." —Phil Wahba, senior writer, Fortune magazine

“The book’s title: Retail’s Seismic Shift says it all. And we are deep into it. Dart and Lewis nail the enormous challenges we must address to transform our businesses. They provide insights into today’s tech-empowered young consumer, and how they are driving retailers to respond accordingly, both online and in the store. In fact, the whole retail eco-system needs to change. This book connects the dots.” —Jeff Gennette, CEO, Macy’s

“A real eye opener and page turner—a must read.” —Mindy Grossman, CEO, Weight Watchers

“All retailers who want a sneak preview of what's to come in the world of retailing, both brick and mortar and the internet should read this book.” —Gerry Rittenberg, chairman, former CEO, Party City

“The term ‘retail apocalypse’ exaggerates the state of our industry. Retail’s Seismic Shift does not. It provides a clear picture of the technology era as the catalyst forcing the seismic transformation [and] adds the impact of a supply and demand imbalance, the fragmentation and polarization of society, and the enormous cultural and consumer shifts. Fortunately, Dart and Lewis give us a path forward to success!” —Jane Elfers, CEO, Children’s Place

"A must read for anyone leading a retail business today who expects to be in business tomorrow." —Mark A. Cohen, Director of Retail Studies and Adjunct Professor, Columbia Business School

“A smart and insightful look at the so-called retail apocalypse. This book goes beyond the rise of e-commerce to truly understand the macro and sociological forces driving the changes and ultimately what these changes say about where we are as a society.” —Lauren Hirsch (M&A / Retail correspondent) Reuters

“A terrific job of capturing the seismic changes taking place in the retail landscape. Dart and Lewis’s insights provide a framework for understanding who will be the winners and losers in the new world of retail.”—Steve Sadove, former Chairman and of CEO Saks Inc., and chairman of National Retail Federation

About the author

Michael Dart with Robin Lewis

Michael Dart is a retail specialist and visionary who advises retail and consumer companies on how best to navigate retail's seismic shifts. He combines his economics and finance training from Oxford University and the Wharton School, University of Pennsylvania with over 25 years of consulting with AT Kearney & Bain & Co. to provide a unique and creative perspective on the future. Regularly quoted in the press—including The Wall Street Journal and Financial Times—he is a popular speaker with keynote addresses at many global retail conferences, including the WWD CEO Summit and the Global Department Store Summit.

Robin Lewis is the founder and CEO of The Robin Report and has consulted for dozens of retail and consumer product companies. He is frequently quoted in Time magazine, the Chicago Sun Times, Financial Times, The New York Times, The Wall Street Journal, Brand Week, and Advertising Age, and he appears regularly on CNBC, Fox News, and Good Morning America. He is a sought-after speaker and has delivered keynote addresses at the World Retail Congress, ICSC (International Council of Shopping Centers), Brazil Retail Federation and various other financial, corporate and academic conferences. He is based in New York City.

Michael Dart

John Swanda

Michael Dart

Robin Lewis

Robin Lewis

From the Publisher

St. Martin's Press

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