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How to Think Like an Entrepreneur

Philip Delves Broughton

Picador

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ISBN10: 1250078717
ISBN13: 9781250078711

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192 Pages

$16.00

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In How to Think Like an Entrepreneur, Philip Delves Broughton will explore what it takes to be a successful entrepreneur—the ability to disrupt the status quo and generate fresh perspectives—and ultimately lead us to the heart of great entrepreneurial thinking: an understanding of our deepest human needs. By harnessing the passion, verve and limitless imagination of an entrepreneur, this book will show you new ways to improve your business, but also your life and relationships.

BOOK EXCERPTS

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Introduction


 


1.


Most new businesses fail. Most entrepreneurs fail. Even those who succeed suffer through the process. The jaunty, sunny character who first seizes upon an idea and decides to...

About the author

Philip Delves Broughton

Philip Delves Broughton is the author of two international bestsellers, Life's a Pitch, and What They Teach You at Harvard Business School. He grew up in England, received his BA in Classics from Oxford and his MBA from Harvard Business School. He has been a reporter for the Daily Telegraph and now writes regularly for the Financial Times and the Wall Street Journal.